If Smallville is Superman for teens, then Lois & Clark was Superman for the ladies. Specifically conceived for the 18-25 female demographic, the show’s focus was on the romance of the eponymous couple, with the inevitable yet protracted resolution of their flirtations setting the bar for will-they-won’t-they television romance when Ross and Rachel were but a twinkle in the eye.
Everything from the tempering of Clark Kent’s traditional bumbling to publicity shots of the stars wrapped naked in Superman’s red cape screamed one thing: the brand might be Superman, but the heart is Lois and Clark. This dichotomy was so important to the conception of the show that DC Comics were pressured into postponing the planned marriage of the couple in the comics for fears it may compromise the romantic tension.
Though unashamedly courting the female audience, there was plenty here for the guys to enjoy too. If the weekly third act action set-piece (complete with the tights and flights outlawed on Smallville) wasn’t enough to keep the less sentimental viewer from wandering, there was always FHM’s sexiest woman in the world 1997 to hold the attention of the less sentimental of viewers.
Everything from the tempering of Clark Kent’s traditional bumbling to publicity shots of the stars wrapped naked in Superman’s red cape screamed one thing: the brand might be Superman, but the heart is Lois and Clark. This dichotomy was so important to the conception of the show that DC Comics were pressured into postponing the planned marriage of the couple in the comics for fears it may compromise the romantic tension.
Though unashamedly courting the female audience, there was plenty here for the guys to enjoy too. If the weekly third act action set-piece (complete with the tights and flights outlawed on Smallville) wasn’t enough to keep the less sentimental viewer from wandering, there was always FHM’s sexiest woman in the world 1997 to hold the attention of the less sentimental of viewers.
Neil Huitson
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